Management at WSB Merito University in Gdańsk is a four-semester master's programme taught in English. It is addressed to first-degree graduates who want to lead people, coordinate projects and use digital marketing in modern companies.
The core of the course is management in a project environment. You develop leadership skills and learn to delegate tasks in diverse teams. Classes on management concepts, strategic management and operations management show how a firm plans and coordinates its activity as its surroundings change. Psychology in management, commercial law and corporate social responsibility give that work a human and legal frame, while forecasting and the financial analysis of an enterprise add the numbers.
Specialist classes are more applied. They include social media, content and e-mail marketing, search optimisation with SEO and SEM, global dimensions of business, and mergers and acquisitions. Customer relationship software such as Microsoft Dynamics belongs to the tools you meet, and you learn to design creative advertising campaigns that catch a customer's attention.
Five specialisations are available:
A work placement is built into the course; it lets you test what you learn in class on the real affairs of a company, in a team where you are already expected to contribute.
Where the degree can lead
Based on the programme pages at merito.pl.
