WSB Merito University in Bydgoszcz runs Marketing and Sales as a four-semester Master's programme taught in English, available as full-time study or in a hybrid format that combines MS Teams with classes on site. It is meant for graduates of a first-cycle degree who want to move from carrying out marketing tasks to steering strategy, projects and sales teams.
The curriculum leans towards management as much as marketing. You work through modern management concepts, strategic management, process management and managerial economics, and you learn how to model business processes and improve the way a company operates. Management accounting, forecasting in decision-making and business ethics sit alongside them, so every marketing choice is tied to figures and responsibility.
A second thread is the human side of business. Business negotiations, a managerial competence workshop and psychology of management teach you how to build lasting relationships with clients and partners. You also learn to write a business plan, run a project from planning to delivery and use business software that supports managerial decisions. Study visits to international organisations add first-hand knowledge, and practical aspects of commercial law, entrepreneurship and e-business round off the list.
The specialisation on offer is Marketing in the Digital Economy, which gives the managerial core of the programme a digital focus.
Professional experience is built into the course:
Your studies end with a Master's thesis that tackles a practical or theoretical problem from your field. You review the literature, carry out your own analyses and put forward your own solution, which you then defend before a committee.
The programme points towards roles such as strategic manager in a large company, process-optimisation consultant, project specialist in IT or services, business data analyst or team leader in marketing and sales. You can also start your own business advisory firm.
Based on the programme pages at merito.pl.
