Applied Communication – Event and Influencer Marketing
(kierunek: Komunikowanie promocyjno-wizerunkowe – reklama, branding, public relations)

• Programme: the communication toolkit
• Specialisation: events and influencers
• Labs: the Academic Media Center
• After graduation: events, influencers, campaigns and design

Applied Communication – Event and Influencer Marketing is an English-taught specialisation within the second-cycle (II stopnia) degree Komunikowanie promocyjno-wizerunkowe – reklama, branding, public relations at the Pontifical University of John Paul II in Krakow (UPJPII), offered as full-time study by the Faculty of Communication Sciences. It is designed for students who want practical expertise in event marketing and influencer marketing.

Programme: the communication toolkit

Alongside the specialisation focus, you build knowledge and practical skills in:

• promotion, advertising, marketing and branding,
• applying the latest communication technologies, tools and marketing methods,
• public relations strategies and corporate and brand reputation management,
• promotional design and computer graphics,
• analysing communication trends and evaluating the effectiveness of promotional and image-building activities.

Specialisation: events and influencers

The specialisation centres on two areas of marketing communication. You learn to plan and manage marketing, cultural and corporate events, and to design and implement influencer marketing campaigns in collaboration with digital content creators. You also learn to build brand communication strategies across both traditional and digital media, combining creativity with strategic thinking and the standards of media and communication ethics.

Labs: the Academic Media Center

Students have access to the facilities of the Academic Media Center, and courses are taught by academics and industry professionals.

After graduation: events, influencers, campaigns and design

The specialisation prepares you for work in areas such as:

• event marketing and influencer marketing,
• campaign and marketing communications management,
• advertising, branding and marketing,
• public relations and corporate communications consulting,
• creative, marketing and event agencies, digital marketing and e-public relations,
• promotional design, DTP (desktop publishing) and computer graphics.

As of the 2026/27 admissions, based on the programme page at rekrutacja.upjp2.edu.pl.