Over four semesters, WSB Merito University in Warsaw teaches Marketing and Sales at Master's level entirely in English, either full-time or in a hybrid format with MS Teams sessions next to classes in lecture rooms. It is meant for graduates of a first-cycle degree who want to plan campaigns, steer sales relationships and make decisions backed by data.
You learn to design and run advertising campaigns, to read the profiles of today's consumers and to anticipate what they will expect next. The core subjects mix strategy, finance and analytics, among them:
You choose between Marketing in Digital Transformation and Sales in an Innovative Enterprise. The specialist classes are listed for both paths together. They cover the valuation and value management of commercial ventures, product design, exploration of business data and the protection of competition and consumer interests. Together they add an analytical and legal dimension to the marketing core.
Professional placements run through the whole course, and your studies end with a Master's thesis defended before a committee, while individual subjects are credited through projects, presentations and written or oral exams.
Graduates can join advertising agencies, creating campaigns for clients, or work in company sales departments, nurturing strategic relationships with partners. E-commerce firms are another option, where the job is to tune digital marketing and online sales.
Media houses need people who plan and buy advertising space, and companies of every size look for customer service and CRM specialists. You can also work as a consultant in marketing and sales, helping businesses reach their strategic goals.
Based on the programme pages at merito.pl.
