At WSB Merito University in Toruń, Marketing and Sales is a two-year Master's programme taught entirely in English, available full-time or in hybrid mode. Full-time classes run on weekdays, usually three to four days a week, so weekends stay free, while the hybrid option mixes MS Teams sessions with classes on site. It is aimed at holders of a first-cycle degree who see themselves leading marketing and sales rather than only carrying out tasks.
The list of selected subjects is dominated by general business topics. Business English, Managerial Economics and Management Accounting supply the language and the numbers. Entrepreneurship and E-business, Commercial Law in its practical aspects, and Forecasting in Decision-making widen the picture towards running and planning a company.
Soft skills have their place too, through negotiation classes and a workshop on managerial competence. You also practise writing up a plan for a venture, steering a project from idea to completion, and using software that backs up managerial choices. Optional lectures and a seminar prepare the ground for the final paper, and trips to international organisations let you watch companies operate across borders.
Marketing in the Digital Economy is the one specialisation available, adding an online emphasis to a curriculum that otherwise leans towards management.
From the workplace to the diploma
The curriculum points towards routes such as:
Based on the programme pages at merito.pl.
