WSB Merito University in Poznań offers Marketing and Sales as a four-semester Master's programme taught in English, with classes on weekdays and a hybrid option that mixes MS Teams sessions with lectures on site. It is meant for first-cycle graduates who enjoy working with people, follow digital trends and want to move from carrying out tasks to shaping strategy.
You learn how to design and roll out marketing strategies that give a company an edge in a market that keeps changing. On the sales side you take charge of commercial processes: analysing the market, planning activities and leading a sales team.
Marketing strategies and strategic management sit next to finance for managers, while international, services and social marketing show how the same principles shift from one setting to another. Marketing for the non-profit sector is covered as well. Sustainable development and a managerial skills training widen the picture, and a leadership class gives you room to practise guiding others.
Marketing in Digital Transformation and Sales in Innovative Enterprise are the two specialisations, one leaning towards the online side of marketing and the other towards selling inside innovative companies.
What you work with
The programme page points to routes such as:
Based on the programme pages at merito.pl.
